Case Study


Turning Roadblocks into Roadmaps

The Challenge

When Firefield was first introduced to Adam Goldberg, founder and CEO of torchlight, Adam was in the process of translating his decades of industry experience into an online application that could help families of children facing education-based challenges. Adam initially engaged with a traditional “dev” shop and had recently replaced them.

But even with his new technical vendor, something was still missing. Adam had still not found a true technology partner who could provide strategy, design and development – all while being nimble enough to evolve with the changes and uncertainties inherent in a startup. Then Firefield arrived.

The Work

The Firefield / torchlight relationship began without wireframes, functional specifications, or drawings on napkins. It started with a deep dive into Adam’s experience and vision, working to extract the elements most central to the product he was trying to build. From there Firefield’s ideation process turned toward product design, working to curate, refine, and ultimately build the optimal feature set for torchlight’s Minimum Viable Product (“MVP”).

Since the early MVP days, Firefield has remained torchlight’s trusted technology partner, leading the execution of numerous product iterations and releases. As torchlight began transitioning to an in-house technical team, Firefield proved it was much more than a traditional “dev” show. We actively participated in talent acquisition – helping to define a hiring plan, craft roles, assess candidates, and assimilate new team members.  

The Result

Over the course of numerous Firefield-led technology releases, torchlight has secured numerous funding rounds, closed deals with publicly-traded partners, and delivered a product that constantly improved and evolved by way of user feedback and customer acquisition.

Since those early iterations, torchlight has found a great deal of continued success. Today they are a White-House featured startup with a growing client list including names like Accenture, Bloomberg, Johnson & Johnson, Mastercard, Toyota and Verizon (to name a few). They have expanded their scope to extend beyond education, now addressing family caregiving as a whole. Firefield is proud to be a part of their story.

“We would never have smashed milestones with such agility were it not for an all-hands approach to first dissecting the business at a strategic level before crafting a rock-solid data model and executing across software disciplines with such speed and precision. I am blown away by this all-star team and humbled to count them as part of my team.”

Adam Goldberg, M.ed
Founder and CEO, torchlight
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